Wyndham signals growth in APAC amid pandemic

Despite Covid-19 headwinds, Wyndham Hotels & Resorts managed to sign 59 new hotels across Asia-Pacific in 1H2020, a positive year-over-year growth signalling long-term confidence in the region.

Within South-east Asia and Pacific Rim (SEAPR), the company signed 21 new hotels in 1H2020, which is more than 30 per cent year-on-year growth compared to the same period in 2019. Highlights include an expansion of Wyndham’s presence in Japan with the debut of the Wyndham Grand and Wyndham Garden brands in the country, signing four new hotels in Bangkok, and the launch of La Quinta by Wyndham in New Zealand with two new-construction hotels in Queenstown and Auckland.

Wyndham Garden Nagaizumi (above) is one of 59 hotels across Asia-Pacific which Wyndham signed in 1H2020

In Greater China, 38 deals were directly signed in 1H2020, which is also more than 30 per cent year-on-year growth. Key signings in the country include Wyndham Grand Lishui, Wingate by Wyndham Weihai and Wyndham Garden Wuhan Jianghan, among others.

In early June, Wyndham merged its SEAPR and Greater China business units to form a new operating region, collectively known as Asia-Pacific.

The restructuring is part of a larger, company-wide initiative designed to realign Wyndham’s global business operations and maximise competitive advantage. This will allow Wyndham to strengthen its strategic positioning further to support existing operations, drive further expansion and create additional opportunities for cross-regional collaborations.

Across Asia-Pacific, Wyndham is closely monitoring regulations and guidance from relevant local authorities for restarting the industry. While international travel remains limited, the company is finding pockets of opportunities with a shift in focus to domestic travel in the region in countries like China, Thailand and Vietnam.


Source: https://www.ttgasia.com/2020/09/15/wyndham-signals-growth-in-apac-amid-pandemic/