Fusion is currently exploring rolling out more properties in other locations around Vietnam under the Fusion Originals brand. Like the Fusion Original Saigon Centre, any upcoming Fusion Originals hotels will focus on local trends. However, each property will have its own unique identity and will be original in its own right, just like its brand name suggests.
“We plan to aggressively grow the Fusion Originals brand, as well as other portfolio brands and investment initiatives as the travel market, rebound strongly in Vietnam and Southeast Asia,” said Christopher Hur, president of Lodgis, the parent company.
Fusion Originals is one of Fusion’s eight hospitality brands. The hotel group also recently added Thai-based GLOW Hotels & Resorts to its collection, as they continue their regional expansion. Fusion currently has over 4,000 rooms in Vietnam and Thailand with this new Saigon opening and the GLOW acquisition.