The Ascott Limited has introduced its The Crest Collection brand to Thailand with the official opening of La Clef Bangkok on 16 June 2025. Located on Sukhumvit Soi 38, the Parisian-inspired serviced residence is the first of the brand to launch in the country.

The property features 115 serviced apartments, ranging from studios to two-bedroom units. It is situated near the popular Thonglor area, offering easy access to lifestyle destinations, healthcare facilities, and Bangkok’s cultural and social hotspots.

La Clef Bangkok reflects the brand’s signature theme, “A Story Behind Every Door,” celebrating the local area’s unique heritage. The design draws inspiration from French Art de Vivre, brought to life through three key pillars: gastronomy, art & philosophy, and fashion & perfume.

Guests will find a curated selection of amenities designed for both comfort and immersion, including a swimming pool, onsen, residents’ lounge, and a fitness centre. Services such as housekeeping, laundry, and concierge are available to support long and short stays with personalised hospitality.

At the helm is general manager Andrew Cornelio, who brings more than 35 years of luxury hospitality experience in operations, sales, and marketing. He commented, “La Clef Bangkok is more than a place to stay; it is a timeless sanctuary that blends legacy with luxury. We are delighted to open our doors and look forward to sharing the timeless experience that defines The Crest Collection brand with each guest.”

Kanit Sangmookda, Country General Manager, Thailand & Laos of The Ascott Limited, added, “We are proud to introduce La Clef Bangkok by The Crest Collection. This launch marks a new chapter for Ascott in Thailand, bringing refined, story-driven hospitality to one of Bangkok’s most iconic neighbourhoods.”

Source: https://www.travelweekly-asia.com/Travel-News/Hotel-News/The-Crest-Collection-makes-its-Thai-debut?