Travellers across Asia Pacific will soon find even more familiar hotel brands and loyalty perks, thanks to a dramatic rise in brand expansion by global operators.
A new CBRE report reveals that 74% of hotel rooms opening between now and 2030 will be affiliated with one of the top eight hotel companies – up from just 18% today. Brands under Marriott, Hilton, IHG, Hyatt and others now dominate future hotel pipelines, with over 65% of this growth concentrated in China.
For travellers, this means:
- More recognisable hotel names in popular destinations like Vietnam, Thailand, India and Indonesia.
- Greater access to loyalty programme perks, with members now making up over half of bookings across these major chains.
- Increased presence of lifestyle and extended-stay hotels, offering home-like amenities and design-led spaces under known brand umbrellas (e.g., Element, Novotel Suites, The Standard).
- More flexible accommodation options via “soft brands” – hotels with unique character that still tap into global loyalty and booking systems.
The report also shows:
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Marriott added 123,000 rooms globally in 2024 (+6.8% YoY); Hilton added 100,000 (+7.3%) – both record highs.
- The number of brands in Asia Pacific from the top 8 operators has more than doubled from 58 in 2014 to 130 in 2024.
- Extended-stay offerings grew 4x in the last decade; “soft brands” (unique hotels with global perks) are also gaining traction.
- In Southeast Asia, Vietnam, Thailand, India, Indonesia and Malaysia account for 23% of new supply outside China, focusing on luxury and resort destinations.
CBRE’s report also finds that loyalty programme members contributed 52.8% of all room nights in 2024 – a new high. The number of members per available room hit 137, up 7.4% from the year before.
Travellers can also expect faster rollouts: With construction costs high, 30–40% of new hotel signings by Marriott and IHG now come from conversions rather than new builds.
Whether seeking style, savings or status perks, travellers will have more branded beds to choose from across Asia Pacific in the years ahead.