Marriott International has signed agreements to open Sheraton Seoul and Courtyard by Marriott Gwangju in South Korea.
The latest signings complete a record-breaking 100 signed agreements for Marriott in APEC this year.
Sheraton Seoul marks the brand’s re-entry into the city and is expected to open in the capital’s Yongsun business district in 2029, in collaboration with SYS Holdings.
Courtyard by Marriott Gwangju, a 300-room hotel in collaboration with JS Global, is anticipated to open in 2030.
Marriott has 38 properties currently in operation across 10 cities in South Korea and 12 openings in the pipeline.
“Being in more places is fundamental in positioning Marriott International for sustained growth in Asia Pacific and South Korea is no exception.” says Marriott International APEC president, Rajeev Menon.
The company saw most growth in India and Japan, which accounted for more than 50% of deals signed so far this year in the region.
Marriott in 2024 entered the midscale segment in Japan with the debut of Four Points Flex by Sheraton.
In collaboration with global investment firm KKR, the midscale brand is slated to see 14 properties open by year-end across prominent destinations in Japan.
Source: https://www.travelweekly-asia.com/Travel-News/Hotel-News/It-s-Marriott-s-century-in-Asia-Pacific?