Minor Hotels is set to intensify its presence in India with a target of 50 new openings within the next decade.

The group will focus its strategy on the upper-upscale and luxury hotel segments, where it expects strong interest from owners in its Anantara, Avani, and NH Collection brands.

For Anantara Hotels & Resorts, the group is building on core brand differentiators by targeting opportunities in Ayurvedic wellness retreats, wilderness lodges, and historical palaces, while Avani Hotels & Resorts will fill a gap in the lifestyle hotel space across India.

Minor Hotels has also identified strong potential for the upscale NH Hotels & Resorts, particularly in rapidly developing tier two cities and airport locations – the brand will also attract upper-upscale conversion opportunities.

Eyeing hotel management contracts and with an emphasis on greenfield developments, Minor Hotels will look to identify opportunities in up-and-coming locations.

Since 2017, Minor Hotels has been present in the India market. It launched Oaks Bodhgaya in the north-east Indian state of Bihar, and later in 2024, the group will debut its flagship luxury hotel in India with the opening of Anantara Jaipur Hotel.

To support this expansion, Minor Hotels has opened a new office in Bengaluru, and appointed Vijay Krishnan as vice president of operations for India, overseeing a growing team on the ground.

Amir Golbarg, senior vice president for the Middle East, Africa and India for Minor Hotels, said: “We are bullish on the potential of India, and have already been overwhelmed with owner interest, but are proceeding with a ‘partnerships over properties’ approach. It means we are being very selective in the hotels that we add to our portfolio, with our focus on cultivating meaningful alliances with partners who align with our values and vision.”

“We believe in (India’s) potential as a world-class inbound destination… and we believe in the enormous opportunities that lie in its surging domestic market,” added Dillip Rajakarier, CEO of Minor Hotels and group CEO of its parent company Minor International.

Source: https://www.ttgasia.com/2024/05/06/minor-hotels-expands-in-india/