Meliá Hotels International has strengthened its position in Vietnam with new agreements with BB Group Hospitality and Sapa Mountain Resort. These agreements add two properties to Meliá’s portfolio, increasing its presence to 22 hotels in operation and four in the pipeline in Vietnam.

BB Group Hospitality operates hotels in key tourist destinations, and this partnership brings Meliá to the scenic town of Sapa, known for its cultural heritage, terraced rice fields, and mountainous terrain popular with hikers.

The BB Hotel Sapa and BB Sapa Resort & Spa will become Meliá’s northernmost properties in the country, now operating under the Affiliated by Meliá brand.

Under Meliá’s agreement with Sapa Mountain Resort, BB Sapa Resort & Spa will be rebranded as Meliá Sapa Mountain Resort after 12 months as an Affiliated by Meliá property. The resort has 77 rooms and suites, an expansive garden, wellness facilities, gym, indoor heated pool, and spa.

As part of the partnership with BB Group, BB Hotel Sapa will become Hotel Sapa Square, Affiliated by Meliá. Located near Central Square, the 57-room property boasts views from its rooftop sky lounge, terrace café, restaurant, and spa.

Meliá and BB Group also signed a hotel management agreement for Kobi Onsen Hue, a hot springs resort in Vietnam’s former imperial capital, now operating as an Affiliated by Meliá property.

“Through BB Group and Sapa Mountain Resort, we continue to grow our presence in the country with partners who share our commitment to building sustainable tourism in Vietnam,” said Gabriel Escarrer, CEO and chairman of Meliá Hotels International. “These agreements mark our first step in one of the most picturesque destinations in Vietnam.”

Source: https://www.ttgasia.com/2025/05/02/melia-adds-two-new-hotels-in-sapa-vietnam/