Hyatt Hotels Corporation’s first UrCove property in Shanghai is now accepting reservations, ahead of its October opening.

The new hotel brand was created under a joint venture of Hyatt and BTG Homeinns Hotels Group, one of China’s largest hospitality groups.

The UrCove (pronounced as “your cove”) brand, which will be largely based in China, has been specifically designed to meet Chinese business travellers’ preferences and growing expectations for a seamless travel experience in the upper-midscale market.

The first UrCove hotel, UrCove Shanghai Jing’an, located in the prime location of the Jing’an Temple shopping and business area in Shanghai, is expected to open on October 1, 2020, and is currently accepting guest reservations via Hyatt channels as well as Homeinns channels.

World of Hyatt members booking an eligible UrCove stay through Hyatt channels can earn and redeem points, while guests booking through Homeinns channels can participate in BTG Homeinns Club, Homeinns Hotels Group’s loyalty programme.

Source: https://www.ttgasia.com/2020/08/14/hyatts-first-urcove-hotel-slated-for-october-opening/