Hilton banks on conversions to bolster growth in Thailand

Hilton aims to convert up to 2,000 rooms over two years in Thailand, with a focus on its full service brands Hilton Hotels & Resorts and DoubleTree by Hilton, as well as focused service brand Hilton Garden Inn.

Despite the pandemic, conversion signings for Hilton across the globe in 2020 increased more than 30 per cent versus the prior year.

Hilton sets sights on growth in Thailand; Bangkok skyline pictured

In recent years, Hilton has inked a number of signings in Thailand, paving the way for the market launch of its focused service brand Hilton Garden Inn in Phuket come 4Q2021, as well as the debut of its lifestyle brand, Canopy by Hilton, in the country in 2023.

Hilton said in a statement that Thailand is “poised for meaningful growth in the coming years”, as it holds the company’s largest portfolio in South-east Asia with 11 hotels across four brands and an additional eight in the pipeline, which will see the entry of two new brands into the market.

Guy Phillips, senior vice president, development, Asia and Australasia, Hilton, said: “The strength of our portfolio and commercial engines have helped preserve and optimise value for our owners throughout one of the most challenging years the industry has ever faced.”

He added that “steering our focus onto rebranding opportunities would allow us to help independent hotel owners in Thailand maximise the potential of their assets”.

 

Source: https://www.ttgasia.com/2021/03/24/hilton-banks-on-conversions-to-bolster-growth-in-thailand/