Fairfield by Marriott continues to grow footprint in Japan

As part of its large-scale brand expansion in Japan, Fairfield by Marriott is slated to open six hotels across four prefectures by August 2021.

Of the six hotels, the 72-key Fairfield by Marriott Mie Odai opened its doors on March 9. The other properties are: Fairfield by Marriott Kyoto Minamiyamashiro (50 rooms, planned opening March 12), Fairfield by Marriott Tochigi Nikko (91 rooms, March 22), Fairfield by Marriott Wakayama Kushimoto (90 rooms, April 14), Fairfield by Marriott Wakayama Susami (90 rooms, June 9), and Fairfield by Marriott Gifu Takayama Shokawa (64 rooms, summer 2021).

Fairfield by Marriott Mie Odai is the brand’s first of six properties to open in Japan this year

The planned openings are part of the brand’s Michi-no-eki project, bringing hotels to key locations near roadside rest stations in Japan, which are situated close to national parks and UNESCO World Heritage Sites.

The latest signing builds on Marriott’s partnership with Japanese real estate developer, Sekisui House, for the Michi-no-Eki project. Last October, both parties signed an agreement to open 11 new Fairfield by Marriott hotels across five Japanese prefectures by late 2022.

Source: https://www.ttgasia.com/2021/03/11/fairfield-by-marriott-continues-to-grow-footprint-in-japan/