Cross Hotels & Resorts debuts in Japan with seven-hotel deal

Cross Hotels & Resorts entered the Japanese market in a master franchise agreement with AB Accommo Company.

A guestroom at the Away Okinawa Kouri Island Resort

The inaugural property, located on Kouri Island, will be called Away Okinawa Kouri Island Resort. Kouri is an island connected to the main Okinawa island by a two-kilometre sea bridge. Set to open in July 2021, the boutique beachfront property will offer guests views across the East China Sea.

“Japan is another milestone in our international expansion. Japan has one of the largest increases in international tourist arrivals in addition to very strong domestic travel… We are extremely excited to introduce our brands to Japan and about this strategic partnership with AB Accommo,” said Jens O. Reichert, chief development officer, Cross Hotels & Resorts.

AB Accommo manages 26 hotels, and has a proven track record of cooperation with some of the leading investors and developers in Japan. Meanwhile, Cross Hotels & Resorts operates 21 hotels across three brands – Cross, Cross Vibe and Away – in Thailand, Vietnam and Indonesia.