Bright start to 2021 for Sanya tourism

Building on its strong recovery momentum of 2020, Sanya, a resort city in south China’s Hainan province, is seeing its tourism sector get off to a promising start as it ushers in the new year.

Between January 1-3 of 2021, Sanya received 407,400 tourists for the New Year holiday, ringing up RMB$964 million (US$149.1 million) in revenue, according to a press release by Sanya Tourism Promotion Board.

Sanya, known as the Hawaii of China, is a popular destination for both domestic and foreign tourists; Wuzhizhou Island in Haitang Bay, Sanya pictured

Since China brought Covid-19 largely under control last March, Sanya has seen its tourism sector rapidly recover in 2H2020. Last year, a total of 15.412 million passengers travelled through Sanya Phoenix International Airport, stated the release.

Sanya’s tourism sector began its steady recovery in May 2020, buoyed by the Chinese government’s policy to establish the Hainan Free Trade Port.

Overnight tourist figures and total revenue has remained stable since 3Q2020, given a boost by the coincidence of Mid-Autumn Festival and National Day during Golden Week. During that period, Sanya saw a 12.69 per cent increase year-on-year (YoY) in tourists, while total tourism revenue skyrocketed by 39.33 per cent YoY.

Sanya Tourism Promotion Board has created a series of promotional themes targeting different tourist segments, such as the recently-launched Wonderland Sanya, which seeks to attract young travellers to explore Sanya’s unique and vibrant possibilities across the five angles of food, travel photography, culture, outdoor activities, and luxury hospitality.