BALI – Bali will lead destination marketing efforts once Indonesia is ready to welcome back international tourists, according to Nia Niscaya, deputy minister for Marketing, Ministry of Tourism and Creative Economy, Republic of Indonesia.
Said Ms Niscaya, “We cannot wait till every destination is ready, so we will have to first prioritise Bali, which is the capital of tourism in Indonesia. The island contributes 40% of foreign arrivals to our country and is easier to market to travellers – it plays a very important role to our tourism.”
But despite the emphasis on Bali, Ms Niscaya said this does not negate the ministry’s pre-COVID efforts to continually promote tourism in lesser-known destinations.
“We will push for Bali first, but other destinations are also preparing for when the day comes to welcome back tourists.”
While there have been no large-scale social restrictions put in place in Bali at the height of the COVID-19 pandemic in Indonesia, the deputy minister for marketing shared that they have activated the participation of Desa Adat (traditional villages) at all levels to enhance safety and cleanliness levels in order to lessen the number of affected people.
As part of the preparation, Ms Niscaya said Bali will first implement CHS (Clean, Health and Safety) protocols, launched in early-June, in Nusa Dua, as it is an “all-inclusive destination”.
Besides Bali, Yogyakarta, Batam and Bintan are also destinations that the ministry hopes to focus their marketing efforts on.
Ms Niscaya is especially hopeful about Bintan, which is popular among Singaporeans. At the moment, the island has implemented health and safety SOPs laid down by the Singapore government, a move which she feels would make it easier to win back local and expatriate travellers based in Singapore.