Accor has introduced the Emblems Collection, a global portfolio of boutique hotels and luxurious resorts, with the brand’s first hotel and flagship property to debut in China’s Guizhou province.

Guiyang Art Centre Hotel, Emblems Collection, residing in the city’s famous Guiyang Art Centre, is slated to open in December 2022. Originally built as an opulent private residence, this crown jewel of the capital city attracts visitors with its lush landscaping, sprawling grounds, and serene wellness ambience. The property will feature 64 suites, two ballrooms, a swimming pool, spa and fitness area, as well as bars, lounges and restaurants.

“The hotels we will feature in Emblems Collection are those sought out by travellers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner, ”said Sébastien Bazin, chairman & CEO, Accor.

Hotels and resorts joining the Emblems Collection will fall into three categories. The first, Emblems Collection Heritage, will feature hotels that are landmarks of a destination or properties that celebrate the hallmarks of history and classic cultural traditions.

Meanwhile, Emblems Collection Retreat will focus on resort properties along beaches, countrysides or nestled in the mountains, offering holistic spa and wellness experiences; while Emblems Collection Signature will showcase design-led hotels.

The Emblems Collection brand is designed for independent and boutique hotel owners who are seeking to upgrade their property’s luxury status and give their global profile a boost. The hotel brand is also the only Accor luxury brand to offer franchise opportunities for independent hoteliers.

The new brand will encourage its hotels to retain their unique identities, while providing direct ROI and the opportunity to maximise revenue with access to Accor’s sales, distribution and loyalty platform.

With an aim to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe. Paris and Prague are two key cities where luxury heritage hotels might be candidates for Emblems Collection Heritage or Emblems Collection Signature.

Other target cities for potential growth include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montréal, New York, Havana, Cartagena, Santiago, Buenos Aires, Montevideo, and Santiago, among others.

For the Emblems Collection Retreat, short-listed destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali, Australia’s Gold Coast and Mexico’s Riviera Maya.

Source: https://www.ttgasia.com/2021/11/26/accor-debuts-luxury-brand-with-inaugural-flagship-hotel-in-china/