Accor secured agreements for 30 hotels comprising 7,698 rooms across 12 Asian markets in the first nine months of 2026, with Indonesia and Vietnam accounting for the largest share of its development activity.

Indonesia led with 13 hotels and more than 2,800 rooms signed across Jakarta, Bali, Batam and Yogyakarta. Vietnam followed with six hotels and more than 2,600 rooms across Danang and Phu Quoc.

The midscale segment accounted for approximately 49 per cent of rooms signed, comprising 16 hotels and more than 3,600 rooms under the Tribe, Mercure, Novotel and Handwritten Collection brands.

Premium brands contributed seven hotels and more than 2,200 rooms, led by Mövenpick, while the economy segment accounted for five hotels and approximately 1,200 rooms, led by ibis Styles. Two luxury and lifestyle properties, totalling 583 rooms, were also signed.

Accor also introduced its greet economy brand to Asia, opening its first regional property in Bangkok this year. The group is considering the introduction of its Jo&Joe hostel brand to the region.

Franchising is another focus of Accor’s development strategy, with interest from owners in Thailand, Malaysia and Singapore. In Vietnam, the group has registered its brands for franchising, while conversion opportunities are being pursued through brands including Mercure, Handwritten Collection, ibis Styles and Mövenpick.

Accor is also developing branded residences and mixed-use projects through its Accor One Living platform. Projects announced over the past year include Raffles Residences Bali, SLS Residences Phuket Kamala, SLS Residences Bangkok Sukhumvit 24 and Mercure Living Genting Highlands.

Andrew Langdon, Accor’s chief development officer for Asia, said: “2026 is shaping up to be another record year for Accor’s development in Asia, with our signings on track to deliver a fourth consecutive year of record growth in the region.”

Source: https://www.ttgasia.com/2026/11/03/accor-signs-30-hotels-across-asia-led-by-indonesia-and-vietnam/