Mauritius-based hospitality group The Lux Collective (TLC) is expanding its presence, entering the Middle East while adding properties across China and South-east Asia, with several openings planned between 2027 and 2030.
The hospitality company, which currently manages 15 operating resorts across Mauritius, the Maldives, Réunion, Tanzania, Rwanda and China, is preparing to enter new markets through its Lux*, Salt and Socio brands, as well as its branded residences offering.
TLC’s Middle East debut will come with Lux* Al Bridi and Lux* Khorfakkan in Sharjah, both scheduled to open in 4Q2027.
Addressing the expansion amid ongoing geopolitical uncertainty in the region, Paul Mulcahy, chief commercial officer at The Lux Collective, told TTG Asia: “We can’t see into the future. But based on what we see today, one thing amazing about the region is that it always rebounds very quickly when there is any geopolitical event. Domestic markets like the GCC will be important for our Sharjah debut as the properties are well positioned for staycations or weekend travel. We are also focusing on the European markets.”
The group’s Socio brand will make its regional debut in Oman, with an opening targeted for 3Q2030. Meanwhile, Elire Managed by Lux*, marking the group’s entry into the Middle East branded residences segment, is scheduled to open in Dubai in 1Q2029.
China remains a key market in TLC’s growth strategy. Lux* On The Bund Shanghai is scheduled to open in 2Q2027, offering views of the Bund, Huangpu River and Shanghai’s skyline from one of the city’s waterfront locations.
Mulcahy said that while TLC already had an established presence in China, it was entering one of the country’s four major cities for the first time. He added that Lux* On The Bund Shanghai would offer guests a retreat from the city, with a yacht available for evening excursions.
The pipeline also includes Lux* Guangzhou, an urban resort in Huangpu District scheduled to open in 1Q2028. Designed as a retreat within the city, the property will add to the group’s presence in China’s urban hospitality market.
Further expansion into the country’s natural and cultural destinations is planned with Lux* Shaoguan in northern Guangdong, scheduled to open by 4Q2028. TLC will also continue to develop its Salt brand in China with Salt of Mount Siguniang, scheduled to open in 4Q2028. Located in a Tibetan village in Sichuan province, the property will be near Mount Siguniang National Park, part of a UNESCO World Heritage Site. It is planned as the first international property to open in the protected area.
In South-east Asia, TLC is preparing to enter Indonesia and Vietnam. Salt of Virgin Beach, Bali, marks the group’s first entry into Indonesia and is scheduled to open in 3Q2028.
The Lux* brand will also make its debut in Vietnam with Luxnam* Phu Quoc, scheduled to open in 1Q2028 and positioned as the country’s first overwater resort.