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Shenzhen signing cements Rosewood’s presence in China’s first-tier cities

Rosewood Shenzhen is set to open in China’s fastest-growing economic metropolis come 2022, heralding the strategic consolidation of the brand’s footprint in China’s tier one cities.

The hotel will join Rosewood’s China properties in Beijing and Sanya, and upcoming properties in Hong Kong and Guangzhou this winter, as well as Chengdu in 2022 and Shanghai in 2024.

Rosewood Hotels & Resorts has been appointed by China Resources Land (CR Land), the flagship subsidiary of China Resources Group, to manage the Shenzhen property in Shennan Boulevard at the intersection of Nanshan, Futian and Baoan Districts.

Forming part of a mixed-use development of office, retail, hotel and serviced apartments, Rosewood Shenzhen will feature 300 rooms and 50 Rosewood Residences units.

There will be four restaurants and bars, 1,250m2 of meeting and event facilities, including a 750m2 main ballroom. Leisure facilities will include Sense, A Rosewood Spa, an indoor and outdoor swimming pool and a fitness centre.

“The opening of Rosewood Shenzhen will not only be a key moment in our strategic growth in China and across Asia-Pacific, it will represent a highly differentiated ultra-luxury experience for Shenzhen’s residents and visitors,” said Sonia Cheng, CEO of Rosewood Hotel Group.

The property is expected to cater to business travellers drawn to China’s first Special Economic Zone and technology hub on the Pearl River Delta, while also appealing to “affluential explorers”.

Named UNESCO Creative City of Design, Shenzhen is establishing itself as China’s creative hub with high-profile design events and new creative destinations such as OCT Loft, and the neo-futuristic Museum of Contemporary Art.

 

Source: https://www.ttgasia.com/2018/11/14/shenzhen-signing-cements-rosewoods-presence-in-chinas-first-tier-cities/