Internationally renowned ‘breastaurant’ (that’s the industry term, not ours) Hooters, is opening its first location in Indonesia. While some speculated that the Asian expansion of 30 new locations would include Indonesia, it was thought most likely to be in the popular tourist destination, Bali.
Maybe in the future, but for now the first Hooters in the world’s most populous Muslim nation will open in the Kemang neighborhood in the capital city of Jakarta.
An instagram user snapped this shot of the building in progress:
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As we reported last year, the Atlanta, Georgia-based chain announced plans to open 30 restaurants across Southeast Asia over the next six years with franchises in Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Vietnam, Hong Kong and Macau.
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While Hooters will, for now, stick with its brand strategy of women in short shorts and tight t-shirts, there has been talk of tinkering with the brand by focusing more on positioning itself as an American-style casual bar and restaurant experience –similar to TGIF and Outback, which have enjoyed great success in the Asia.
If you’re thinking of applying for a job there, here is the recruiting video posted on the Hooters Jakarta Facebook page.